“Prospect database? We’ve got one! Regular newsletter? We send one out very month like clockwork! Does all this effort generate leads?…ermmm?”
Permission based marketing isn’t rocket science. It’s just a little scary! After all, who knows what might happen if you start asking customers and prospects if they like what you’re telling them?
Now Consent is a change management programme that safely transforms old style database driven interruption tactics like direct mail or e-newsletters, into high-definition permissive lead nurturing campaigns that boost relevance, encourage interaction, improve customer understanding and help generate leads.
We do this successfully by carefully seeding permission based lead nurturing tactics, like personalised subscriber opt-ins, social media or blogs, into the direct marketing tools already established in your communications mix.