The folks at Learning Technologies always like to make a splash, so let’s just call the wet weather this week an added bonus shall we?

Like a troop of flag waving well-wishers at a jubilee flotilla, Britain’s hardiest L&D professionals refused to let the downpours dampen their spirits as they mass-marched through Olympia’s doors this Wednesday and Thursday. As usual, our inquisitive team of pollsters were there to capture knee-jerk reactions as visitors exited the industry’s biggest hall of fame and set sail for the tube station.

If you’re new to our Exit Poll here’s the skinny:  Armed with no more than a clipboard, a cup of coffee and a ‘can do’ attitude, our top team of talented pollsters is let loose on the streets of Hammersmith Road just outside the event’s main exit doors. Several hours and hundreds of questions later, we start crunching the numbers into the wee small hours of Thursday evening. Less than 24 hours after the doors close on Learning Technologies 2014, “hay presto”: for your delight and entertainment, we present this year’s headline highlights from our Learning Technologies 2014 exit poll.

(Want more detail? Ask us about a Learning Technologies retrospective #Hackday)

We asked: “When you planned your Learning Technologies 2014 visit, which company was on top of your must see list before visiting the show today?” LT14uk visitors said:

1

2

3

4

kineonew

5

We asked: “In terms of visual impact, which company really looked fresh and stood out for you at the show today?” LT14uk visitors said:

1

fuse logo80

2

kineonew

3

4

5

We asked: “Without looking down at any of the literature you’ve come away with today, can you name one of the event’s official sponsors?” Top five responses from most frequent (left) to least frequent (right) were:

1

infor80

2

3

towardsmaturity80

4

5

kineonew

We asked: “In terms of engagement, which company do you think you had the most profitable conversation with?” The top five most popular answers from our respondents were:

1

upsidelearning

2

3

kineonew

4

5

towardsmaturity80

We asked: “Did you download the official Learning Technologies app?” 

Yes 26%

No 74%

 

 

 

Freebies, teasers and giveaways: We asked: “What free stuff, if any, stood out for you as you walked around the show?”

1

videoarts

2

reed-learning-logo80

3

netdimensionslogo copy

=4

goodpractice_logo80

5

curatr_80

show-montage

We asked: “Without looking, name one company’s case study, brochure material or other information that you remember putting in your show bag?” The top five most popular answers from our respondents were:

1

fuse logo80

2

articulate80

3

4

reed80

5

upsidelearning

We asked; “Of all the literature you’ve come away with today, what do you think you’ll be reading on the Tube home?” The top five most popular answers from our respondents were:

1

Official show guide

2

Reed ‘Little Book of…’

3

eLearning Age

4

HR Director Magazine

5

Epic Brochure/Literature

One to watch! We asked; “During your show visit, did you see  any new business or businesses previously unknown to you that looked interesting?” The top five most popular answers from our respondents were:

1

lionbridge80

2

elearning wmb logo90

3

nimble80

4

traineasy80

5

Litmos_logo

We asked: “When you studied the free seminar series, which presentations held most appeal for you?” The top five most popular answers from our respondents were:

1. Gamification produces better results than eLearning…
2. Everything eLearning with Adobe.
3. Learning analytics.
4. Using mobile for performance support.
5. Learning and the inexorable rise of mobile multi-screen.

We asked: “Did you find what you were looking for today?” 

Yes 86 %  No 9%  Unsure 5%

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