A couple of years ago our exit polling at Birmingham’s World of Learning identified LearningLive as the “significant other” event that most L&D professionals were likely to go to. Since then, every time we’ve asked L&D professionals to tell us about the trade shows and conferences they’re really getting excited about, the LPI’s LearningLive seems to be high on the hotlist.
So if LearningLive is emerging as the new “must attend” show in the L&D professional’s calendar, then as Britain’s most inquisitive B2B marketing company focused on the L&D space, we thought it was our job to dig a little deeper.
Over the course of five days just after LearningLive 2013, our LearningLive survey for exhibitors asked all the companies who sponsored the show or invested in stand space, to tell us what they thought about the commercial, networking and lead generation opportunities offered by the event. Here’s a quick overview of what they told us.
LearningLive Exhibitors survey: five big findings to take-away
The majority of LearningLive 2013 exhibitors:
Are happy, or more than happy, with the show’s attendance
Rate at least 4 in every 10 visitors as a high-level prospects they could do business with
Would recommend the show to a friend or colleague
Leave the show with a minimum of 10 good leads to follow-up on
Are already thinking about coming back next year