http://nowcomms.com/today Latest marketing news and insight from the Now team http://blogs.law.harvard.edu/tech/rss Jitbit RSS Feed Creator Fri, 22 Oct 2010 12:27:00 +0100 http://nowcomms.com/todayhttp://nowcomms.com/bgroundandspacers/Newsbanklong70x400.jpg 3358DD06-9515-47DF-954F-A63365150F5FResearchNowWith all of the spending review buzz going on, we reckoned that most us in marketing are probably turning our own minds to internal cuts and efficiencies right now. So why not collate thinking and share some ideas?http://nowcomms.com/newsbank/srgen.htmFri, 22 Oct 2010 12:23:09 +0100 8341ACD6-5544-47A0-B4C2-965EC0BD41B7WorkplaceNowWhile leaders in eLearning seem well acquainted with the contribution that rapid publishing and social networks can make to inward focused communications, only a handful maximise these tools in outbound comms. Why?http://nowcomms.com/newsbank/socialmarketingelearning.htmFri, 08 Oct 2010 14:20:08 +0100 24443923-9A87-4714-9127-7E49CA7B9D2EWorkplaceNowPlanning for the 2010 In-store Marketing seminar is underway now, so if you deliver shopper marketing or sales training expertise into retail and think you have something to say about shopper marketing or staff readiness it's time to speak up.http://nowcomms.com/newsbank/ism.htmTue, 27 Jul 2010 16:35:28 +0100 3A453791-AC29-4391-A581-9D28A0D7BB7DSportsBizNowWhether it's the FA Cup or Formula 1, watching archive footage of almost any major sporting event brings one thing to the fore for people like us: The impact of sponsorship and marketing has transformed the game... except that is, down at SW19.http://nowcomms.com/newsbank/wimbledon.htmFri, 02 Jul 2010 10:29:43 +0100 7E828C8E-ADB1-42E9-979E-1E50BF377A16MarketingNowAre you one of the estimated 300 million PowerPoint users contributing to the 30 million plus bank of slideshows that try the patience of long toothed executives somewhere on the planet each day? Relax, there is another way. http://nowcomms.com/newsbank/betterthanpowerpoint.htmWed, 16 Jun 2010 09:39:55 +0100 5F33756E-4D9A-453A-A701-9038CFBD0F2Fambush marketingNowAn elite group of 20 companies have paid for the marketing privileges that come with official World Cup 2010 association, but that's not stopping every marketing expert on the planet developing really inventive promotional activities focused on the beautiful game this month. So what's allowed and what's likely to get you the red card this summer? As South Africa 2010 gets going, we look at the latest FIFA branding advice.http://nowcomms.com/newsbank/wcambush.htmFri, 11 Jun 2010 14:09:10 +0100 89EEB07E-90A0-4C21-B3C9-37BA42E5DD69WorkplaceNowFrom cloud computing to video-conferencing it seemed like almost every spokesperson in the business was pushing the green creds delivered by their service or technology this earhday - Yet in in the e-learning sector, things remained quiet and unfettered.http://nowcomms.com/newsbank/earthday.htmFri, 21 May 2010 00:00:00 +0100 2B3A8430-B311-4EDD-BC11-A5FA197DB3C0MediaNowDo free online news distribution sites actually work? What's the catch and which ones are worth trying out? Checkout our review of the best, and the worst, free news publishing sites on the web.http://nowcomms.com/newsbank/freenewsdistribution.htmFri, 12 Mar 2010 16:16:17 +0000 0E6C5609-2C16-4791-A1B9-38DDC6CCADBCSocial marketingNowIf you love social marketing, want to start using and experimenting with Google Wave and, most of all, have a real interest in helping us dream up the marketing opportunities that Google Wave might be able to support, then we've got a Wave account with your name on it.http://nowcomms.com/newsbank/wave.htmFri, 12 Mar 2010 16:34:39 +0000 9B42F6CF-C9F3-4CAE-BA19-8D9A5470EE96AwardsNowAll great businesses can win awards, but it’s great businesses with great submissions that do. Think your company should be walking the red carpet this year? Read our top tips for submissions.http://nowcomms.com/newsbank/businessoscars2010.htmThu, 04 Mar 2010 12:08:59 +0000 B827A786-E2E6-4F44-9FCF-6A6F8190AFA7DigitalNowThe Founding Fathers of social marketing have rarely bothered to mix with the great unwashed in "classic" marketing, so why are Google & Co now turning to advertising tactics more familiar to Tesco than technophiles?http://nowcomms.com/newsbank/imasearchenginegetmeoutofhere.htmMon, 15 Feb 2010 14:42:50 +0000 6D13C886-6B70-4279-9668-03E423F77837WorkplaceNowCompiling the knee jerk reactions from execs exiting London's Learning Tech show last January was the kind of sporting fun that Now's eager team of research hounds found just too hard to resist.http://nowcomms.com/newsbank/ltexitpoll.htmMon, 15 Feb 2010 15:45:52 +0000 9346998E-6586-4E76-B440-BB9B43EED85FSocial marketingNowAs we move towards the last stretch of '09, the interesting picture that's unfolding is one where even the most conservative board members have finally turned their backs on the outdated marketing classics. http://nowcomms.com/newsbank/shrinkingbudget.htmFri, 20 Nov 2009 11:40:10 +0000 26BD7072-BCE5-4F34-9776-43553BFD5737GeneralNowAll the world's a stage in marketing, yet most of us prefer not to chance the slings and arrows that bring classic appeal to the best media wars. But with a bit of careful planning most media players have a pretty decent chance of coming out heroes.http://nowcomms.com/newsbank/david_goliath.htmFri, 30 Oct 2009 11:01:43 +0000 F7E3F73E-E0B9-4EAF-9DD7-88786DEDEF35marketingNowIs it that time already? The nights are drawing in and the clocks go back next weekend so like it or not, marketing people like us are about to get roped in to "Project Christmas" all over again.http://nowcomms.com/newsbank/corpsanta.htmFri, 16 Oct 2009 10:52:21 +0100 http://nowcomms.com/newsbank/wolvlt.htmWorkplaceNow100% independent and completely unofficial, Now’s tradeshow showdown survey promises to deliver a unique, unbiased overview from the marketing experts attending Britain's two biggest learning and training events this season.http://nowcomms.com/newsbank/wolvlt.htmFri, 09 Oct 2009 11:19:37 +0100 http://nowcomms.com/newsbank/pplacement.htmAdvertisingKen Barlow's dancing down Corrie Street these days awestruck at the prospect of finally ordering a proper pint down the Rovers. Having seen ad sales plummet, the UK government's giving a lifeline to commercial telly and expects to officially sanction product placement by the end of the year. Unofficially, many in marketing have been sneaking their stuff onto the box for years.http://nowcomms.com/newsbank/pplacement.htmThu, 24 Sep 2009 20:02:02 +0100 http://nowcomms.com/newsbank/guerrilla.htmMarketing It's cheeky, sometimes even barely illegal, but nine times out of ten it works. By circumventing the traditional advertising channels, guerrilla marketing's low cost / no cost principles mean campaigns can lip through the media establishment's net to deliver exposure that money can't buy.http://nowcomms.com/newsbank/guerrilla.htmThu, 03 Sep 2009 17:09:33 +0100 http://nowcomms.com/newsbank/rankingtanking.htmDigitalComing soon: the tech geeks over at Google have been "under the hood" all summer making improvements to the world's favourite search engine. Now faster and more accurate than ever, could it be time to give your own SEO strategy a tune-up?http://nowcomms.com/newsbank/rankingtanking.htmWed, 19 Aug 2009 14:31:47 +0100 Google AdWords: They're simple, cost effective and take just minutes to set up. So how come we're all recruiting specialist Pay Per Click consultants to do the job for us? This week we look at the advertising phenomena that's captured over 80 percent of the Pay Per Click market and pinpoint the AdWords' pitfalls that are driving marketing people like us to seek professional guidance.http://nowcomms.com/newsbank/adwordsadvocates.htmFri, 14 Aug 2009 08:16:58 +0100 http://nowcomms.com/newsbank/sillyseason.htmBusinessBased on circulation figures from the last three summers, we've put together our pick of the "must have" media spots to cover off this summer. If you want to make sure it's your stories that raise the temperature this August, here's where and when you should be seen. http://nowcomms.com/newsbank/sillyseason.htmFri, 31 Jul 2009 10:50:09 +0100 http://nowcomms.com/newsbank/twitterstrategy.htmWorkplaceTwitter's open interface means it's the easiest form of social media to track, and a bank of online tools and downloads have come on the scene over the past eight months to help us make the most of the marketing opportunities that the microblogging phenomena can support. So why aren't marketing people like us using them?http://nowcomms.com/newsbank/twitterstrategy.htmWed, 15 Jul 2009 16:45:22 +0100 http://nowcomms.com/newsbank/whatsnew.htmWorkplaceNow's newsletters are back, better and bursting with stuff that traditional media and marketing companies want to sell you rather than tell you. Read on to see why you should become a regular reader, how our new features can to add value to your marcomms activity and perhaps even take part in some of our projects.http://nowcomms.com/newsbank/whatsnew.htmThu, 02 Jul 2009 17:45:24 +0100 http://nowcomms.com/newsbank/gameupforsecondlife.htmWorkplace It's been touted as the biggest new marketing opportunity since the arrival of the internet itself, but recent evidence calls the credibility of virtual worlds like SecondLife into question. So what's the real appeal for marketers in the virtual world: Who's there, and, more importantly, who's spending? This week, People Like Us takes the lid off the virtual world phenomenon that's prompted some of our biggest brands to take to the teleporter and set up shop in digital 3D. http://nowcomms.com/newsbank/gameupforsecondlife.htmTue, 28 Apr 2009 13:05:16 +0100 http://nowcomms.com/newsbank/budgetmarketing.htmBusinessWith just a little forward thinking and good planning most marketing operations could be getting more out of their expenditure. The trick is to identify opportunities to reuse, repurpose and so offset costs. While the proud "creatives" amongst our ranks don't like to admit it, the classic 80-20 split that applies throughout the consultancy business, applies to marketing too: Identify the 80% of "product" common across all of your communications programmes and pinpointing new ways to get more out of the resources you have becomes easy.http://nowcomms.com/newsbank/budgetmarketing.htmTue, 28 Apr 2009 13:01:00 +0100 http://nowcomms.com/newsbank/whistleblowers.htmBusinessAs communications experts working at the heart of our respective industries, it's only natural that we uncover the occasional nugget of negative information about the businesses operating in our markets. More often than not, we take the gentleman's prerogative and quietly keep the scoop under our hats rather than spill the beans to the media. Succeeding in business after all, is tough enough, and encouraging what amounts to the equivalent of a corporate Cold War might work for us one day, but it's a high risk strategy that's likely to come back to bite us the next.http://nowcomms.com/newsbank/whistleblowers.htmThu, 26 Mar 2009 15:53:03 +0000