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OK. We get it! Google Wave is coming and it's going to fundamentally change
the way we communicate. Marketing people like us have been through all of
this before right? Think MySpace, Facebook, Twitter and the rest.
It's not that we question the impact that Google Wave could have on the
marketing opportunities we develop. It's just that, until the world's
most anticipated collaborative communications tool comes out of beta and
goes public, there's not much we can do right? Well actually...
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Introducing the Google Wave
marketing workshop: care to join us? |
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What if an exceptionally
enthusiastic group of inquisitive marketing experts started to debate the
possibilities of Google Wave now, while the techsperts are still fine tuning
under the hood? Maybe a few developers could chip in with some thoughts on
how the creative ideas we dream up would actually work in Wave: some of them
may
even point us towards the best new apps and extensions coming out of Wave's
beta testing. Perhaps some adWords or SEO gurus might be good enough to
point out some flaws in our thinking and even save us time and expense when
we actually roll out our Wave marcomms tactics for real, later this year.
Even better, what if this group of inquisitive marketing experts actually
used a Wave as their platform to explore and debate?
This January we're starting a
Wave of our own, and we're inviting you to join in too. We're not sure what
we're getting into but we do know that the fastest way to properly ascertain
the marketing potential of Google Wave is to jump in early and take the new
system out for a spin.
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Wanna join us? |
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To start us up the nice folks at
Google have given us some Wave accounts to dish out: If you love social
marketing, want to start using and experimenting with Google Wave and, most
of all, have a real interest in helping us dream up the marketing
opportunities that Google Wave might be able to support, then we've got a
Wave account with your name on it . Just
jump to our
subscriptions page now and check the box to say you'd like to participate.
(If you do already have a Wave account and want to join in, even better, you
can help us get up to speed!)
Click here
to join in
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