As people that love great marketing tactics, we're not sure that even the most inventive corporate gifts and cards can ever create any real impact amongst the sea of hampers, "personalised" gifts and "Thanks for your business this year" greeting cards set to swamp the desk as the big day approaches. As people that love Christmas, we think we can do something better.

This year, with your blessing, we're handing the Now Christmas card budget over to UNICEF. We've done some maths and it's difficult to see the case against here.
For about the same cost as sending just one card to just one customer or prospect, UNICEF could buy one wool blanket to protect a child from cold during an emergency. A First Aid kit containing items such as gloves, adhesive, bandages and gauze costs about the same as sending less than ten cards. Supplying 10 families with all the equipment they need to make fresh drinking water comes in at less than it costs the average business to send out 50 cards.

In short, if we don't send you a card or a gift this year, we don't really think you'll notice. For the kid's helped by UNICEF, the story could be very different.
So let us say here and now, without any support from any glittering printed matter whatsoever, if you did business with us in 2009, we thank you. Over the past 12 months, Now's client base has grown and diversified. We've advanced in areas we've always been strong in like tech, security, mobile and telecoms and expanded in exciting new markets like education, gaming, sports and health. Thanks for making the marketing and communications work we do here different every day, and from all of us: Season's greetings and have a great 2011!