How to use the pick'n'mix
marketing pack:
Add or remove any services
you think might help you get prepped for Learning Technologies 2011
by checking or un-checking the boxes below. All services are
discounted today by 25% but only for the first 10 readers to
take up the offer
A full quote for
your pick'n'mix options detailing today's discounts and savings is
automatically created at the bottom of the page.
Direct marketing basics
You'll need to supply us with the text or html file you want to send them
together with a spreadsheet containing the email addresses you want to send to.
Add stand alone eShot - usually £75.00 (check box to see discount at bottom of
page)
Use Now eShots and Now's sector
indexed database to target up to 1000 learning and training experts most
likely to attend Learning Technologies later this month. (Just
supply us with the text or html file you want to send them and we'll do the rest).
Add eShots target contacts - usually £299.00 (check box to see discount at
bottom of page)
Impress new and known prospects with an HTML email
template that drives readers to a new or existing landing page created
exclusively to promote the activities you're planning for this year's show.
We'll analyse your eShot activity and report back to you detailing all the
prospects who read your emails and visited your site.
Add eShot design and analytics - usually £225.00 (check box to see discount at
bottom of page)
Worried that all your brochures might not last past lunchtime on the first day
of the show? Tired of seeing your high gloss, high cost literature
dumped on the skip Olympia event organisers strategically position between the
exit door and the Tube?
Txtvertising is the cheapest,
easiest and most secure way to make sure that the material you wanted prospects
to read is still with them by the time they get back to the office. Just ask
visitors to your stand to key your company's name into our short code text
service and your promotional material will be sent instantly to their mobile or
sent to their email address.
Add txtvertising - usually £95.00 (check box to see discount at bottom of
page)
Media & content basics
Choose this option if you don't already have a news story ready for the show. One of our award winning writers will call you
to help you assess your company's best story options. They'll take a brief, then
write up your show release to your full approval before Learning
Technologies gets
under way in days time.
Add the big story news release - usually £750.00 (check box to see
discount at bottom of page)
Choose this option if you'd like some professional help with a news release
you've already started. Your story will be reviewed by one of our news experts and returned with any
technical or thematic changes that we believe will help your story reach its full potential.
Add news release health check - usually £199
(check box to see discount
at bottom of page)
Choose this option if you'd like your
news optimised for
search and published on Now's SEO optimised news service,
Newswireone .
Add SEO MetaPack - usually £99
(check box to see discount
at bottom of page)
Choose this option to distribute your news to our personal list of tried and trusted
Google friendly online content networks and to our
gold list of eLearning, training and HR influencers via social networks and the
Now NewsTracker HR and Training mashup .
Add online news distribution - usually £299
(check box to see discount
at bottom of page)
Choose this option to distribute your news content directly to the major media
players in eLearning, training and HR. Named media contacts focused on your specific news area
will be sent your news directly via email.
The media community we create for you will depend on the news
content
you want us to distribute. Typically, trade and industry
stories focused on eLearning, training and HR will be issued
to between 500 named contacts or less. News with
national potential may be issued to 500 media contacts or more.
Add PR Press distribution - usually £499
(check box to see discount at
bottom of page)
Starting to panic about the marketing stuff you've still got to do for
Learning Technologies later this month? Relax, we've got it
covered.
