About us  | Contact | Bookmark
  NOW|  
 

 

 
Learning Technologies 2010 Exit Poll:

Share/Save/Bookmark

It wasn't the most scientific survey we'd ever produced, but compiling the knee jerk reactions from learning execs fresh from the hunt at London's Learning Technologies show last year was the kind of sporting fun that Now's eager team of research hounds found just too hard to resist.

Kitted out with winter fleece and trusty clipboard, Now's intelligence team spent day two of last year's show polling opinion from training procurers as they exited Olympia and made haste for the tube home: did they get what they went in for? Did they discover any unexpected jewels while rambling the Learning Technology trail? Whose case studies and brochures were in the show bag they were lugging on their shoulder and what was their most likely reading material for the tube ride home?

As final prep work for the 2011 event gets underway this week, here's a short refresher of the kind of stuff that stuck with visitors last year.

 

Now| Home

More articles

back | forward

 

Was your business in the bag?

We asked: When you planned your visit, which company was on top of your must see list before visiting the show today?

From left to right: LT attendees undertaking a little prep work most frequently mentioned Kineo, Adobe and Edvantage amongst the companies they were likely to visit (hover over pics to enlarge)

The top five most popular answers from our respondents were:
1. Adobe 2. Kineo 3 Cisco Webex = 4 Edvantage =4 LearnDirect

We asked: In terms of visual impact, which company really stood out for you today?

No super clear leader in this category but, where exhibitors really put pizzazz into their stand design, visitors seem to have appreciated the effort. Intellego and X:OR (below) were two of the most visually impressive companies for visitors on the day according to our sample. Hover on pics to enlarge

 

The top five most popular answers from our respondents were:
1.LearnDirect 2.Intellego 3. X:OR 4.Brightwave 5.Trainer 1

We asked: In terms of customer / supplier engagement, which company do you think you had the most profitable conversation with?

The top five most popular answers from our respondents were:

1. Kineo

2. Skillsoft 3. Brightwave 4. Cornerstone on Demand 5. LearnDirect

Freebies, teasers and giveaways: We asked: What free stuff, if any, stood out for you as you walked around the show?

Used to be that a visit to the annual trade show event came with a plethora of executive toys, handy desk gadgets and any other freebie that us marketing types could dream up, but things have changed in these austere times.

In terms of sweetening up the marketing message, Delta Net's Pick 'n' Mix stall undoubtedly helped visitors understand the modular approach of the company's business model. Premier IT's branded puzzles look set to grace the desktops in countless HR departments for the next while and Saffron's USB stick (pre-loaded with the company's publicity portfolio) were certainly top of the list for the eco-sensitive visitor this year.

Hover on pics to enlarge

The top five most popular answers from our respondents were:
1. The Pick and Mix counter from DeltaNet 2. USB stick from Saffron 3. Puzzle Games from Premier IT 4. Highlighters from (close but no cigar! sadly no one remembered the company)

We asked: Without looking, name one company's case study or brochure that you remember putting in your show bag.

The top five most popular answers from our respondents were:

1. Certpoint

2. Edvantage

3. Brightwave

4. Intellego

5 X:OR

We asked: Of all the literature you've come away with today, what do you think you'll be reading on the Tube home?

The top five most popular answers from our respondents were:

1. E.learning Age

2. Inside Learning Technologies

3. Personnel Today

4. LearnDirect material

5 Kineo material

We asked: Study each of the conference topics scheduled over the two day programme.  Which one holds the most appeal for you?

The top five most popular answers from our respondents were:

1. Experiential Learning

2. Social learning in the real word

3. Rapid development in the real world

4. Value and ROI in the real world

5.  Tools and technologies: sharing session

We asked: Study the presentation sessions that have taken place over  the past two days: which one holds most appeal for you?

The top five most popular answers from our respondents were:

1. "What cloud computing means for learning" Stuart Lauchlan, journalist

2. "If we build it they might stay away in droves" Nigel Paine, MD Nigelpaine.com

3. "From e-learning to knowledge sharing" Andy Jones, Snr Learning Consultant Thomson Reuters

4. "Informal learning: new strategies and practices for greater impact" Josh Bersin, President Bersin & Associates

5. "Selecting your content development tools" Barry Sampson

Comment on this article

Think our pollsters are missing the obvious? Tell us about it here:
 

More:

The Learning Tech Show Panic Button: Starting to panic about the marketing stuff you've still got to do for Learning Technologies later this month?  Relax, Now's quick pick'n'mix marketing pack has all the basics covered. More>>

Marketer's Spending review for eLearning, training and HR: We've just asked over 200 marketing motivated folks in eLearning, training and HR how they plan to spend their communications budget this year. More>>

 
 

© 2011 Now Communications (UK) Limited. Company registered in England and Wales with company number 4472694. VAT Registration Number: 798 8787 18