|
 Last year's B2B participants included retail marketing business
Bezier,
sales training consultants Mohive and
POPAI, the retail marketing world’s most
respected trade association. This autumn we're looking for a new group of B2B players to help us explore the most compelling new initiatives
anticipated on our shop floors today.
Interested in taking part?
Here's what to expect:
In terms of format, think "BBC
Question Time": In-store Marketing's expert panel is a complementary group
of shopper marketing consultants and sales
training experts who understand and can comment on the contemporary issues
at the centre of today's shopper marketing debate. As a panellist you'll be
expected to deliver a short case study presentation and participate in the
seminar's informal Q and A sessions.
|
 |
What kind of
topics tend to come up? |
What is the
real impact of the internet on in-store sales today? If the average retail
marketer is rolling-out more promotions in-store then shouldn't the average HR
manager be rolling out more training to the shop floor? And if better
informed sales staff really do sell more product, what are
the retailing categories that training managers should be focusing on right
now? These are the kind of questions our panel of experts can expect. If
they're topics you like to get your teeth into too, then you're
probably well equipped to take up a spot on the panel.
|
|
Who took
part last year? |
Bezier,
Mohive and
POPAI
comprised the B2B element at last year's event. Retailers
Argos and
ICA were
featured industry case studies and presenters.
|
|
Who
is going to take part this year? |
Sorry, we can't
mention any B2B participants publicly at this point, but
call us or contact us online and
we'll happily spill the beans. We can say that
Homebase,
David Lloyd
and Argos will be the real retailers ready to rumble on the day.
|
|
Who comes? |
Marketers, buyers, HR managers and training leaders
attended last year's seminar from companies like
Sony, BskyB,
Disney,
Warner
Bros, Early Learning Centre,
Tesco,
3, O2,
3M, Garmin and
Kimberly Clark. Building on last year's experience we'd anticipate a seminar session
for between 35 and 50 decision makers from the retail/manufacturing space.
|
|
Why
do they come? |
The come because they are
interested in exploring the chasm that exists between staff training and
product marketing and promotions in the retail industry. Research undertaken
last year for the 2009 event crystallises the problem (see news announcement
on newswireone.com).
|
|
What
are the additional opportunities that can spin out for participants? |
Networking opportunities during
and post the seminar mean new contacts can be made and follow-up meetings
can be scheduled. All data, opinion and intelligence gathered during the
event and build-up are used to fuel social and media marketing support programmes both
before and after the event via the In-store Marketing website's regular blog
and social networking groups.
|
|
What next? |
Social and media marketing
drives for In-store Marketing 2010 will start soon. If you're interested
in participating or just want to know more Now on + 44 20 8783 9602. |
