To be fair to PowerPoint, if a
presentation is sending its audience straight to dreamland then it's almost
certainly because it's too long in content and too weak on audience
interaction. No single software package has the power to engage
today's web savvy
viewers constantly over a period of 40 minutes or more (or if it does, few
casual users know the software well enough to really harness its power).
But perhaps the real problem
with today's most used presentation packages is that they still encourage us
to tell stories the way we used to tell stories: before the internet, VoD
and the social web. Whether it's iWorks' Keynote at the premium end or
workhorses like OpenOffice's Impress, the most popular presentation software
forces us to tell business tales that have a beginning, a middle
and an end to an audience that's become used to changing the agenda,
personalising the experience and seeing a different view with one click of a
hyperlink.
Since January this year we've
pretty much banned all
"classic" presentation software at Now towers: No iWorks "Keynote"
for the chic geeks, no "PowerPoint" for the Hoi polloi, no "Impress"
for the open source democrats (Let us take this opportunity now, to
apologise
to any of you who sat through some of the presentations we gave in Jan and
early Feb. We're truly sorry).
From necessity, creativity is
often born, and in the space of just a few months, we've noticed a real
change in dynamics. Today, our "presentations" are less structured but
actually engage more. Their opening gambit remains well framed, but where
they go during any session can be pretty unpredictable. They have a start,
several middles and any number of endings depending on the group they're
presented to. They blend content we settle on the day before with content we
may even discover in real time on Youtube, Flickr or LinkedIn.
All of this is quite exciting we
think, but we've had to pull together several tools to make this more
modular approach work. Here's some of the best we've found so far:
Laslo:
Super glossy and capable of productions that even Spielberg would be proud
of, the
animation effects and the ability to import video with Flash are
stunning. The biggest problem however, is that Flash production is
rarely fast production so unless time and budget is on your side,
content needs to be short and pithy and lasts just a few minutes. What's
more, since the popular Macromedia software packages that usually produce
this content are often reserved for the design department, Flash
presentations often mean outsourcing the job either to another department or
to a third party.
Laslo
overcomes
many of these issues simply because it's open source - so free - and takes
just a short time to learn.
Photoshop, or the open
source alternative Gimp
open up the kind of versatility required to produce highly striking images
while Perspector
will do the same job for graphs or tables.
But doesn't all of this byte
hungry content actually end up slowing things down on the big presentation
day? Well this is where
NXPowerLite comes in.
NXPowerLite can compress files by as much as 75%, making them easier to
use, store and share. It reduces file sizes more significantly than zip
compression and removes the need for clunky to watch unzipping .
Finally, the glue that holds all
of this together. Rather than line all of this really cool content up in our
old friend PowerPoint (or Keynotes or Impress),
Cooliris
provides a 3D navigation option that allows presenters to browse their
entire presentation's content at once, in one stunningly flexible visual hub
that's really easy on the eye. Zoom in on images videos of graphs as you
need them and let the audience decide where the presentation goes next.
The PowerPoint divorce might not
come without a degree of pain, but gauging from the reactions in the
audiences we're presenting to these days, we can tell you it's well worth
it. From Mac to open source and back again, we've gone through the full
gamut of presentation packages out there to ultimately decide that the
presentation itself- as defined by PowerPoint et al - has really had its
day.
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Know any other cool
presentation software that we should all be using? Leave a comment on this article. |