Speaker profile for this newsmaker: If you
work in retail marketing and are currently putting together
promotional plans designed to counter the downturn then you're likely to
be well placed to comment on the news article we're
developing now.
How to take part: Read
the short abstract on this page. If you like the theme
and want to comment in the articles based on this abstract,
click the "add soundbite" button above. If we can incorporate
your comment, we will.
HEADLINE: RETAIL MARKETERS PINPOINT
PROMOTIONAL WEAK SPOTS TOO DANGEROUS TO IGNORE AS RECESSION DEEPENS
Contribution deadline: Feb 17
(today). More deadlines to follow. Confirmed readership for this story so far: 40,000
Abstract: With only 15 percent
of retailers claiming that their Christmas and New Year promotions
have come out of the January sales period unscathed, the serious
business of review and reform has begun for marketing and
promotional experts in UK retail. Now,
as the business of beating the
recession on the High Street gets underway,
a new soon to be released study, collates the thinking of more than
100 retail marketers to pinpoint the key weak spots that campaign
and promotions managers in retail are most keen to address. As
part of the media support surrounding this report's launch, we're
looking for your thoughts & comments.
In the
real media world, competition is tough and only the best sound bites survive.
Considering the following points as you craft your comment will increase your
chances of success dramatically:
Validate the comments you make with real customer examples whenever you can.
Be
specific and avoid weasel words at all costs: Claims of "massive"
savings, "multi-million" investments or "phenomenal" growth
will not raise the journalist's eyebrow, but they may raise the journalist's
blood pressure.
Be a
thought leader for your industry first; a commentator for your company second.
Be
concise
Wouldn’t it be good if the media
company you worked with actually guaranteed to deliver coverage
valued higher than the monthly fees you paid them?
Talk to us now,
about making the most of what you've got today!
