Speaker profile for this newsmaker:
You're a consultant / vendor focused on tech for sports,
with experience in delivering technology
into any sports sector (not just football).
How to take part: Read
the short abstract on this page. If you like the theme
and want to comment in the articles based on this abstract,
click the "add soundbite" button above. If we can incorporate
your comment, we will.
HEADLINE:
It's game on again, for goal line technology
Abstract: "What is it FIFA
don't want? Technology. Thanks very much Sepp Blatter" spat Mark
Lawrenson, as Frank Lampard's shot snuck past German
keeper Manuel Neuer, and got the better of the linesman and the referee during yesterday's
England-Germany World Cup fixture.
England may be out of the World Cup,
but tech in football is firmly back on the agenda this week
and our latest SportsBiz newsmaker is lining up the commentators.
Think your company should be taking
part in the tech in football debate?
We're looking for really solid
soundbites that we can deliver directly to the tech, sportsbiz and
national journalists currently working on this theme.
In the
real media world, competition is tough and only the best sound bites survive.
Considering the following points as you craft your comment will increase your
chances of success dramatically:
Validate the comments you make with real customer examples whenever you can.
Be
specific and avoid weasel words at all costs: Claims of "massive"
savings, "multi-million" investments or "phenomenal" growth
will not raise the journalist's eyebrow, but they may raise the journalist's
blood pressure.
Be a
thought leader for your industry first; a commentator for your company second.
Be
concise
Wouldn’t it be good if the media
company you worked with actually guaranteed to deliver coverage
valued higher than the monthly fees you paid them?
Talk to us now,
about making the most of what you've got today!
