England may be out of the World Cup, but tech in football is firmly back on the agenda this week and our latest SportsBiz newsmaker is lining up the commentators.

In the works now, our "unofficial" World Cup winners campaign seeks comments and examples of the really inventive marketing promotions that are beating the big boys at their own game.

They told us to "just do it," so we're doing it. Hiking, biking, mountain climbing - you name it....